The New Olympus M.Zuiko ED 12 to 50mm Zoom Lens

The New Olympus M.Zuiko ED 12 to 50mm Zoom Lens - Black Version with Hood

The New Olympus M.Zuiko ED 12 to 50mm Zoom Lens – Black Version with Hood

The New Olympus M.Zuiko ED 12 to 50mm Zoom Lens - Silver Version

The New Olympus M.Zuiko ED 12 to 50mm Zoom Lens – Silver Version

Press Release by Olympus Malaysia:

Olympus today announced the release of the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ, a Micro Four-Thirds System standard-compliant zoom lens featuring a motorized zoom mechanism.  With this new addition, Olympus can claim to have the widest range of lenses for this new system camera category, to date.

This new lens has a zoom ratio of approximately 4.2X, covering a range that extends from a wide angle of 24mm (35mm camera equivalent) – ideal for taking wide shots even indoors – to a medium telephoto focal length of 100mm (35mm camera equivalent), which is optimal for portraits.

It is the first Olympus interchangeable lens to incorporate a motorized zoom mechanism, especially useful in movie shooting,  thanks to the smooth, quiet zooming mode. The AF system is based on the MSC (Movie & Still Compatible) mechanism enhanced by a newly developed linear motor drive that enables faster, quieter focusing.

To ensure the best possible image quality, this sophisticated lens comprises 9 lens groups with 10 elements, including three aspherical elements. Special glass materials are used extensively to correct various aberrations and all lens surfaces are multi-coated to ensure high transmittance and clear imaging performance.

The lens also features a macro mode for close-up shooting with a closest focusing distance of 0.2 meters and maximum image magnification of 0.72X (35mm camera equivalent). In addition, an L-Fn (Lens Function) button allows the user to stop auto-focusing temporarily.

Finally, as befits a lens designed for the highly mobile Micro Four-Thirds System, this new lens employs the proven dust-/splash-proof mechanism originally featured in the ZUIKO DIGITAL SHG and HG (Super High Grade and High Grade) series lenses. The result is a versatile zoom lens usable in the toughest conditions and capable of everything from close-up wide angle shooting to medium range telephoto shooting of both still images and movies.

The new M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ will be available from January 2012 and retail price will be confirmed at a later date.

Main Features:

1. 4.2X (approx.) zoom starting from a wide angle of 24mm (35mm camera equivalent) – ideal for wide shots even indoors.

The M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ is a zoom lens with a zoom ratio of approximately 4.2X, covering a range that extends from a wide angle of 24mm (35mm camera equivalent) – ideal for taking wide shots even indoors – to a medium telephoto focal length of 100mm (35mm camera equivalent), which is optimal for portraits.

To enable a wide 84-degree angle of view to be captured at 24mm wide-angle, this zoom lens uses a DSA (Dual Super Aspherical) element that requires high-precision manufacturing because of the extremely large ratio between the thickness of the lens center and periphery, as well as double-sided aspherical elements located at an intermediate position between the lenses to correct spherical and chromatic aberrations that can accompany ,changes in the zoom ratio.

In addition, an HR (High Refractive index) element and ED (Extra-low Dispersion) element are combined for optimum correction of color aberrations. Thanks to the extensive use of special glass materials, the 9-group, 10-element lens construction of the zoom lens ensures high imaging performance throughout the zooming range. In addition, all lens surfaces are multi-coated to ensure high transmittance and clear imaging performance even under unfavorable conditions such as shooting against light.

The use of an inner zooming system means that there is no variation in overall lens length during zooming, ensuring that stability can be maintained during handheld shooting.

2. Motorized zoom mechanism for stable zooming at a constant rate.

This zoom lens is our first interchangeable lens to use a motorized zoom mechanism. This mechanism enables smooth, quiet, stable zooming at a constant rate, which is especially convenient for movie shooting.
This mechanism drives the zoom lens at one of three selectable speeds and allows the user to control zooming as desired, including slow zooming during movie shooting, detailed composition setting, and quick zooming when required.
Manual zooming is also available, allowing the user to take full control over zooming if desired.

3. MSC mechanism enhanced by linear motor drive for faster, quieter AF control.

Developed independently by Olympus, the MSC (Movie & Still Compatible) mechanism features advanced optical design technology developed for fast, quiet focusing. The new M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ enhances the MSC mechanism by a new linear motor drive. Driving the coil linearly with a direct electromagnetic force without using a gear that would produce noise, the new lens can drive autofocusing with swift start-up and faster, quieter and smoother operation. The smooth autofocusing enables comfortable, stress-free shooting with both movies and still images.

4. Convenient features including macro mode for close-up shooting at 0.72X magnification (35mm camera equivalent) and the L-Fn (Lens Function) button with focus stop function.

The macro mode can be set by pushing the zoom ring forward, while depressing the macro abutton on the side of the lens. In this mode, focusing is possible between 50 and 20 cm for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). Another new feature is the L-Fn (Lens Function) button, which can activate the focus stop function that stops the autofocusing operation temporarily. This makes it possible to avoid unintended focusing on an obstacle that may appear suddenly between the camera and the subject.

5. Dust/splash-proof mechanism.

Already proven with the SHG (Super High Grade)/HG (High Grade) series of ZUIKO DIGITAL lenses, our highly reliable dust/splash-proof mechanism is now incorporated for the first time in a product compliant with the Micro Four Thirds System. This mechanism uses multiple sealing rings fitted in key positions of the lens to prevent water splashes and dust from penetrating the lens.

Update: You can see my pics with the new 12-50mm lens starting from here

3 New 3rd Generation Cameras From Olympus

The Olympus Pen E-P3: New Face, New Body, New Lens

The Olympus Pen E-P3: New Face, New Body, New Lens

Update: See sample images with 100% crops in different ISO settings here
Update: See also a sample video from the E-P3 & 12mm f2.0 lens here.

Olympus’ fairly young Micro Four Thirds range is already evolving into the third generation. Well, it is more than just evolution especially in the AF department. Mr Yong Kee Nyap, Assistant General Manager of Olympus Malaysia proclaimed it a quantum leap! I tried it and wholeheartedly agree. It is blazingly fast!

Being a VF-2 user, I was at first skeptical about the new touch screen AF interface but it turned out to be just as fast and very usable. The LCD screen is of capacitive touch type. An AF Illuminator light is now on the body, plus it will work with the existing range of external Olympus flash guns. Oh. The VF-2 now seems to fit more snugly and will not slip off as easily. Improvement from user feedback? 🙂

According to Mr Yasuo Asakura, the General Manager of SLR R & D, the E-P3 features a new Panasonic MOS sensor fabricated exclusively for Olympus. Combined with the new dual-core Truepic VI engine, there should be improvements in noise control, dynamic range and colour fidelity. Sample pictures coming up in next post.

Olympus E-P3 alongside the E-PL3 (in black)

Olympus E-P3 alongside the E-PL3 (in black)

Debuting alongside the E-P3 today, are the new E-PL3 Lite and the new E-PM1 Mini. Two new lenses; the 45mm f1.8 and the 24mm f2.0 were also unveiled. The new 24 mm will retail for RM 3099. There is also a new underwater housing for the E-PL3. It is also interesting to note that there are also two new accompanying kit lens to go.

E-PM1 The Mini: Currently the world's smallest m43 camera with IBIS and active hotshoe

E-PM1 The Mini: Currently the world's smallest m43 camera with IBIS and active hotshoe

I took Mr Asakura to the side and asked him about a future SLR-styled body with a built-in viewfinder and his answers were expectedly vague. He was also evasive on the possibility of a E-OM. Incidentally, he was the head of the legendary OM4 development team. By the way, the two Japanese gentlemen kept referring to New Generation System Camera (NGSC) instead of Mirrorless. Brilliant!

Mr Suzuki (left) & Mr Asakura shot in ISO 12800 with the new E-P3

Mr Suzuki (left) & Mr Asakura shot in ISO 12800 with the new E-P3

Olympus always serves photogenic desserts :) Olympus E-P3 ISO 500, f10, 1/60 sec

Olympus always serves photogenic desserts 🙂 Olympus E-P3 ISO 500, f10, 1/60 sec

The E-P3 with kit lens will be priced at RM 3199 and will be available in July. Look out for real world tests of the camera here soon.

Update: See sample images with 100% crops in different ISO settings here
Update: See also a sample video from the E-P3 & 12mm f2.0 lens here.

All pictures photographed with the Olympus Pen E-PL2 & E-P3 by & © TV Smith

Tip: You can view larger versions of the images here, gallery-style. When the page finishes loading, click on any picture. Navigate via the arrows on each side of the frame.

The New Olympus EP-3?

The much speculated and anticipated ‘Olympus Pen EP-3’ and a host of new Micro Four Thirds lenses to be launched today? Only info I can reveal is that Olympus sent a cryptic invitation to the media about the ‘World’s Fastest AF Inter Changeable Lens Cameras’ some time back. Very exciting news indeed for Micro 4/3 fans and today’s the day, with the launch event starting from 10 am Malaysian time (GMT+8).

Anyway, we will know in a couple of hours. You can follow the unveiling on my:
Twitter Feed (http://twitter.com/tvsmithmy)
Or see live pictures of the event on my:
Instagram Feed (http://instagram.com/tvsmithmy)

Live updates subject to the availability of a decent 3G connection at the location, of course.

A more detailed account and sample pics will be posted on this blog later, after the embargo. 🙂

Updated: Launch, product info and pics here